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TVS MOTOR COMPANY SALES ANALYSIS: NOV 2020

TVS motor company managed to register an impressive sales figures for their national retail units. TVS registered 30 percent positive growth on a year-on-year basis

  • More than 2.4 lakhs unit sold last month
  • TVS M-O-M sales decline
  • TVS recently applied for trademark new names

TVS motor company last month domestic sale figures are pretty remarkable, In November 2020 TVS retails 2,47,789 units in the Indian market, as against 1,19,222 units were retailed by TVS in the same period last year in November 2019. Managing to get 30% year-on-year positive sales growth.

TVS Ntorq avengers edition
TVS Ntorq avengers edition

Compared on a month-on-month basis Hosur-manufacturer sales decline by 17.78 percent. In the month of October 2020, TVS sales stood at 3,01,330 units, which is quite obvious that this big chunk was because of the festive season. The company has also recorded great export sales figures. In November TVS exported 63,730 units bringing the total financial year export to 3,11,519 units. This is a growth increase in export on a year-on-year basis with 6.64 percent. As compared with the same period last year Hosur-manufacturer exported only 58,128 units. Although in October 2020, TVS exported units stood at 92,520 units, which translates to a month-on-month export decline of 31.12 percent.

The manufacturer recently filed trademark names, including Fiero 125, zeppelin R, Retron, and raider. The Zeppelin R will be TVS brand upcoming cruiser, the raider is expected to be an upcoming adventurer bike, Fiero rumored to be a sporty entry-level bike, and Retron is expected to be an electric motorbike for TVs. In the year of crisis and lockdown, TVS sales figures are quite good. The brand wishes to increase its reach in the Indian market in different segments of bikes. Segments that are popular and segments that can help the brand to reach out to many buyers. Earlier in the year, TVS acquired British brand Norton. According to media reports, the development of new commuter and sports bikes are already in progress and few bikes will be debuting later in the year 2020. Although Norton will also make their entry into the Indian market as well, till now the timeline is not announced.     

Also read…TVS Oct 2020 sales analysis

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