Nissan with its launch of the new Magnite has created huge havoc in the Indian market with. Nissan Magnite was launched on 2 December 2020 in the segment owned by Maruti Suzuki. Not only the car has gained the attention of the Indian audience but also amazed the audience by giving a compact SUV in a price range of a Hatchback. With this hype, Nissan has reached 5k bookings in a mere 5-day mark and to add to it the car also has received 50k enquiries in 5 days.
The Nissan Magnite was meant to be a hit with Nissan offering some feature not even present in a segment above. This hype is meant to stay all December because of the launch price of Rs 4.99 lakh (ex-showroom) staying till 31st December 2020 and afterwards from 1st January the car will be getting to its original price of Rs 5.44 lakhs for the base variant (ex-showroom).
Thanks to the aggressive pricing and well thought out plan the car is off to a great start with Nissan reaching 5k bookings in just 5 days. Out of these bookings, the top 2 trims sold that approximated about 60% were the Top trims of the car and 30% were the booking for the CVT trims. This has been the best opening for Nissan as none of its cars till now has made such an impact with its launch.
Features that made the Nissan Magnite stand out to reach the 5k booking mark
The car gets an 8.0-inch infotainment system with first in segment connectivity of Android Auto and Apple CarPlay, wireless charging, 360° camera view that can be seen in the TFT screen, Start/Stop ignition push button. For the safety features the contains two airbags, rear parking sensor, hill start assists, ABS, EBD, ISOFIX, HBA, HAS and VDC. Nissan has also included a ‘Tech Pack’ for all those techy guys, which gives you the addition of Air purifier, wireless charging, JBL speakers, ambient lighting and puddle lamps. And the best quality of this car is that this all comes with a starting price of 4.99 lakhs which is lower than the Maruti Suzuki Swift which is a hatchback.